EXON Affinity
Build, launch and scale affinity insurance in one platform.
Connect insurers, partners and digital channels. Manage group and individual cover, with branded My Pages for customers.
The tools behind every insurance offer.
Landing page, checkout, customer portal, claims and membership management – in one platform.
Public landing page & online checkout
Your own product URL on mypages.exon.insure or a custom domain. Real-time premium calculation, BankID verification and payment by direct debit or invoice – all styled to your brand.
Customer portal with BankID
Customers log in with BankID and see their policies, claims and documents. Online claim submissions with automatic follow-up. Full self-service.
Membership management
Built for group insurance and membership clubs. Member registry, group policy mapping, token-based invites via SMS or email.
Online claim submission
Customers submit claims directly via the portal with attachments and receipts. Automatic ClamAV scanning, secure storage, handler notifications.
Customer communications and broadcasts
Send important messages to all or filtered customer groups via SMS and email. Ideal for price changes, renewal reminders and campaigns.
AI Insights & external API
Proactive insights on expiring policies, premium anomalies and claim trends. External REST API with API keys for integration with your other systems.
From insurers to your customers.
Connect insurers, partner and direct channels in one distribution workflow, from offer setup to customer self-service.
Explore a distribution route
Insurer ALife & Health
Insurer BMotor & Home
Distribution platform for affinity insurance
- Offer setup
- Products & tariffs
- Rules & distribution
- Reporting & insights
- Group & Individual
ConsumerBuys through a partner
ConsumerBuys directly
My PagesWhite-labeled self-service for your customers
- Overview
- My insurance
- Claims
- Documents
- Contact
My insurance
Car insuranceActive
Home insuranceActive
A partner offers the insurance to members or customers. They can access branded My Pages after purchase.
Illustrative distribution flow. Channels and integrations depend on the programme.
Distribution that works across channels.
Membership management + group insurance
For trade unions and membership organisations offering insurance to their members without developing their own distribution platform.
- Bulk invites via SMS or email with token-based links.
- Per-member signing with BankID and full traceability.
- Group policy mapping: one group policy with individual enrolments.
- Member registry with import/export, group filtering and status tracking.
Online and outbound sales
Sell directly to end customers via a public landing page – or run active outbound with SMS and email campaigns. Customers can complete supported purchase flows online, subject to the product and channel setup.
- Public product URL with real-time premium calculation.
- Outbound broadcast: send targeted offers to segments of your customer base.
- Checkout flow optimised for mobile, with BankID signing and payment in the same step.
- Per-campaign conversion tracking – see what works.
Built for distribution. Focused on people.
Digital distribution should make it easier to work with partners and serve their customers.
Choose the right route to market.
MGAs, affinity providers and membership organisations distributing insurance through partners, groups or their own customer channels.
You want to sell online without building it yourself
EXON provides the foundation for branded sales journeys and customer self-service, so you can focus on the offer and the audience. The setup depends on your products and partners.
You have members who need insurance
Trade unions, industry associations and membership clubs. Bulk invites, group policy mapping, per-member signing and full traceability.
You need to scale without scaling support
Give customers a place to find their policies, documents and relevant information. Keep your team focused on cases that need personal support.
The infrastructure behind the programme.
Whether you pick Broker or Affinity, you get access to all of Exon's core features. Grow your business without stacking more tools on top.
A distribution setup built around your business.
Start with your insurance products, partners and desired customer journey. We work together to define the configuration, integrations and rollout.
Configure your programme
Set up products, distribution rules and branding based on the requirements of your programme.
Connect your distribution channels
Plan how insurer, partner and direct sales workflows should connect, including any data migration needed.
Launch with a practical plan
Agree on priorities and validate the customer journey before expanding to additional products and channels.
Frequently asked questions about EXON Affinity
What is EXON Affinity?
EXON Affinity is a platform for organisations and distributors that want to offer insurance through digital channels, including to members, customers or partners.
Can we offer insurance under our own brand?
EXON Affinity supports branded insurance journeys, digital checkout and a customer portal. We review product, contractual and integration requirements before implementation.
Who is EXON Affinity designed for?
It is designed for affinity providers, membership organisations, MGAs and other businesses distributing insurance through their own or partner channels.
Do we need to build our own insurance platform?
No. EXON provides a technical foundation for insurance distribution and administration. The level of customisation and integration depends on your business model.
See Affinity in action
30 minutes is enough to understand if EXON Affinity fits your business. We show your own scenario.
Book a demo →